My Latest Column for The Virginian-Pilot — The Williamsburg Winery head leads effort to establish new American Viticultural Area

I’ve been busy with work, family, life (oy, that never a dull moment) and print writing deadlines so I’ve not updated the blog as much as I would have liked.

My latest column for The Virginian-Pilot — Virginia’s newest AVA.  

While an AVA can be an important part of a region’s identity, most regions never realize value from the designation, in my opinion.


Recognizing a region’s unique soils, climate, geology and topology is great but, an AVA designation is largely useless unless backed by effective marketing.


Thanks to the efforts of Patrick Duffeler and the team at The Williamsburg Winery, the five wineries situated within the boundary of the new Virginia Peninsula AVA have a great opportunity to create collective value.
Please read my latest here:

https://www.pilotonline.com/food-drink/vp-db-peninsula-ava-090821-20210907-w6ruqjvrwbbv5b6ytq4a4nkh7a-story.html