Coming to an Interstate Near You… New Road Signs Promoting Virginia Wine
Today I had the pleasure of participating in a FLITE tour — First Lady’s Initiatives Team Effort — with First Lady Maureen McDonnell, Secretary of Agriculture Todd Haymore, and Annette, Amy, and Mary Catherine from the Marketing Office of the Virginia Wine Board along with members of the Virginia wine trade.
The purpose of Mrs. McDonnell’s FLITE program is to increase ‘home-state‘ awareness through winery tours with members of the trade/meda including winemakers, journalists, retail shop owners, restaurateurs, sommeliers, and even wayward bloggers.
The tour included visits to King Family Vineyards, Trump Winery, and Blenheim Vineyards. I plan to post a detailed recap post of the tour early next week, but wanted to post an interesting Virginia wine news item that was unveiled today…
New road signs aimed at promoting Virginia wine and attracting more visitors to Virginia’s wineries. As you can see from the sign below, the new Virginia wine highway signs will promote each Virginia AVAs (American Viticultural Areas) were unveiled during our first winery stop of the morninga, at King Family Vineyards.
Initially 17 signs will be put up initially and more signs for each region/AVA in Virginia will be forthcoming.
I’m not sure if any of the new Virginia wine road signs will ever be as famous (as famous as a sign can be I guess) as the Welcome to Napa Valley sign, but the effort to obtain funding to move these road signs from a concept to reality, is yet another example of support for the Virginia wine industry from the highest level of state government.
Hat tip to Governor McDonnell, First Lady Maureen McDonnell, Secretary of Agriculture Haymore and everyone else in our state government who work so tirelessly to promote Virginia’s wine industry.